The Daily is reporting that among his many cool projects currently in the works, Zac Posen is hard at work on a "lower priced line." The designer did a capsule collection for Target Australia last winter (damn those Aussies! They have the most gorgeous guys and Zac Posen for $49.99!), but this time around...
it sounds like he's working on a diffusion line to be sold through his own company, a la Marc by Marc Jacobs. "We've been in the process of building our lower priced collections," he told The Daily. "So we've been busy assembling our team for that starting with our fragrance." Color me ecstatic!
I also got this funny little tidbit from Posen yesterday afternoon when I attended a panel discussion, moderated by Tim Gunn, on "Redefining the Rules of Fashion in Today's Economy" presented by the YMA Fashion Scholarship Fund and sponsored by DOW XLA. The take-home message was pretty standard ("We will get through this! Creativity is more important than ever! Young designers are our future!") but Posen did make me giggle at least once. When Tim Gunn asked him how the relationship would change between designers and retailers in this crappy economic climate, Posen had a very informed and nuanced answer, detailing his desire to keep merchandise fresh, keep creating, blah blah blah...and then said that if you're retail strategy isn't working, it's time to reconsider. "Sell dresses door to door!" he said. "That could be exciting, right?" Oh Zac, if you rang my doorbell, I'd gladly interrupt dinnertime to buy a chiffon gown from you, I swear I would!
What do you guys think of Zac Posen at Target prices? Would you line up for it? And if he came knocking on your door, would you buy a dress from him?
Source : http://www.glamour.com/fashion/blogs/slaves-to-fashion/2008/12/two-pieces-of-news-you-definit.html
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